What is a “humblebrag” you ask? Well, if you have to ask, you’re not as cool as me, a guy who spends all his free time on the internet. Wait, was that a self-own? Unfortunately, yes. Humblebragging is when someone (usually a rich or famous person) tries to sound self-deprecating while posting something on the internet that is, in fact, the opposite. Instead, they’re being self-aggrandizing (bragging) while trying to make it sound like it’s no big deal (humble). Now, you know.
The #humblebrag meme was created by the late, great comedian and writer Harris Wittels. He even wrote a whole collection of them in a book called Humblebrag: The Art of False Modesty.
What’s even more fun than rolling your eyes at someone bragging? Seeing someone else roast the person for you. Thankfully, the internet is here for us, and already taking up the cause of bashing humblebraggers. If they weren’t directly addressed by someone in a message, their original braggy posts were thrown up on Reddit for all to see.